We set out to change what technology could do for clubs
We are people who have spent our lives around the game of golf and the club industry - as players, as members, as business leaders with relationships that run deep across the sport. We are also people who have built software that reached millions of users. At some point, those two parts of our lives pointed us toward the same opportunity.
The club industry was ready for a technology moment. Nobody had built the right answer yet.
Clubs take hospitality seriously. We noticed where the technology wasn’t matching that standard.
Think about what a club represents at its best: the relationships, the rituals, the genuine care that staff bring to every interaction. People belong to these places. They spend some of their best time there. It’s an environment that takes hospitality seriously in a way that few others do.
As members ourselves, we experienced the gap firsthand. The care was always there. The technology wasn’t always keeping up with it.
When we started asking friends who ran clubs and had spent careers at the highest levels of the sport, they recognized the same patterns. The opportunity was real. And the right platform didn’t exist yet.
We knew it had to be one system - built that way from the start, not pieced together over time
We knew from experience that software built the other way (assembled from pieces over time) creates its own friction. Tools that technically cover a category but fall short at every seam.We weren’t interested in building a better version of something that already existed. We wanted to build the platform the industry was ready for: modern, unified, designed around the way clubs actually operate.
That meant starting from scratch, taking the time to get the architecture right, and building with the people who know this industry best - not just for them.We brought in an advisory panel of active Directors of Golf, General Managers, and industry leaders from the earliest stages. They didn’t review what we built. They helped shape it.
To transform hospitality through technology designed for the people it connects.
Golf taught us that the details matter, that improvement never stops, and that craft and care always show up in the end result. We built Canopy with those values. The club industry has always understood hospitality at its highest level. Our job is to make sure the technology does too.
More than two years in the making. Now accepting sign-ups from clubs ready to go live this fall.
We wanted to get this right before putting it in front of clubs. That meant more than two years of development and the capital to do it properly - including an advisory panel and a select group of founding clubs whose feedback has shaped the final version. We’re now accepting sign-ups from clubs ready to go live this fall.
A rare combination of technology at scale and people who have spent their careers in and around the club industry.
Canopy was founded and backed by a team whose experience spans two worlds that rarely intersect.
On one side: a track record in technology that includes building platforms that served millions of users, scaling companies and seeing them through to successful exits, and product leadership at the highest levels of commercial software.
On the other: decades in the game of golf and the club industry - as players who competed at a serious level, as members of clubs across the country, as professionals who have operated at the game’s highest circles from multiple directions.
Technology track record
Companies built, scaled, and sold. Platforms that reached millions of users. The hard-won experience of knowing what it takes to build software that holds up.
Golf and club depth
Competitive players. Club members. Business leaders with relationships and experience running through every level of the sport - from professional golf to club operations to the industry’s most respected organizations.
Built for what’s next
A team of engineers, product designers, and AI specialists building Canopy from the ground up - with the capabilities that define great modern software and the ambition to bring them to the club industry for the first time.
Disconnected billing, POS, reservations, and accounting systems force staff into tedious manual reconciliation.
